Imagination Takes Flight

Content Hub

Discover the World of WearableArt through our content hub.

Competition

Garments

Resources

Recently, World of WearableArt and Supporting Sponsor, Wellington International Airport, teamed up to create something a little bit extraordinary.

Two months of working through approval processes, flight schedules and logistics planning went into successfully pulling off the photoshoot of imagination taking flight.

Jo Maxwell, Wellington International Airport and Brand and Innovation Manger says,

"We have had the idea for a couple of years and spent the last couple of months planning it. It needed to be held when there were the least amount of flights."

Starting at 4:00am on Sunday 16 June, the day began with the preparation of the World of WearableArt models’ hair and makeup before they were dressed in the four award-winning garments that featured in this spectacular shoot:

From L-R: Uplifting, David Kirkpatrick, New Zealand (2018 Bizarre Bra Section Winner), Deadly Beauty, Zhang Xi, Donghua University, China (2015 Avant-garde Section Winner), Eye See You Fluffy Kōwhai, Tina Hutchison-Thomas, New Zealand (2018 New Zealand Design Award Winner), Underling, Gill Saunders, New Zealand (2018 Open Section Winner)

Regular airport activity and flight schedules were not interrupted for the photoshoot so our time out on the runway had to be planned to the minute in order to work around incoming and outgoing flights. In between flights an airport transfer bus was used to move the team off the runway to a safe waiting zone, then once the “all clear” was given the team moved back out into position to capture the images on the runway. Watch the behind the scenes video below and discover what went into staging the shoot of imagination taking flight!